NEW FEATURES OF EASY VIDEO PLAYER 2.0

If you have used Easy Video Player 1.0, then you know how easy it is to get started with Online Video Marketing using Easy Video Player 2.0. Now Easy Video Player offers more advanced features in the same easy-to-use software tool.

• FULL Video Split Testing (aka known as A/B testing)
• Video Overlays (clickable Call to Actions at any time, during the video!)
• “Elements” – Control your webpage during your video! (Make buttons appear, titles, arrows, anything, at specified points!)
• Complete redesigned powerful User Interface! (Easier to use powerful features than ever!)
• Affiliate Videos! (Let viewers brand the links within your video with THEIR affiliate links!)
• Full iPad & iPhone support (including after video events, like opt in forms and buttons)
• Full integration with Amazon S3 for video hosting service

Take a look at the launch videos today and leverage it for your online marketing efforts. Whether you are marketing your own info products or involved in affiliate marketing as a Super Affiliate with IM Gurus, you won’t regret it.

Easy Video Player was a fast selling player for the past year! Check out Easy Video Player 2.0 launch videos today!

Moore tells USA Today that the movie will not be an economics lesson. “It’s going to be more like a vampire movie,” he says. “Instead of the main characters feasting on the blood of their victims, they feast on the money. And they never seem to get enough of it.”

Moore punked New York moviegoers who saw “The Hangover” this past weekend. He appeared in a trailer (above) asking people to donate money to save the CEOs. Then ushers walked through the theater, shaking cans labeled “Save the CEOs” and asking for donations, according to MTV.com.

The company is reportedly testing free anti-virus software internally and said the beta version would be released “soon”. Called Morro, the software will tackle viruses but lack the broader range of utilities, such as parental locks, found in paid-for security suites.

Morro will be Microsoft’s second venture in the highly competitive security market. Microsoft’s first attempt revolved around the Windows Live OneCare service that did not succeed in turning many customers away from rivals such as Symantec and McAfee. Also, Microsoft plans to discontinue Live OneCare once the Morro software is ready.

No specific date has been given for when Morro will be released, but in the past Microsoft has said it would be out by the end of 2009 at the latest. Microsoft said Morro would tackle viruses, spyware, rootkits and trojans.

Fake HelpIn its latest update, Microsoft added code that detects and deletes the widespread Internet Antivirus Pro family of fake security software programs.

Such programs, also known as scareware, have been proving more popular with hi-tech criminals in recent months.

The Anti-Phishing Working Group estimated that there were 9,287 bogus anti-malware program in circulation in December 2008 – a rise of 225% since January 2008.

The US government has moved to shut down some companies peddling the programs that falsely claim to find malicious software on PCs and then charge for the non-existent threats to be removed.

In addition, the Internet Antivirus Pro software displays fake Windows security messages to try and trick people into thinking the product is legitimate. The software also contains a password stealer that watches where people go online and grabs login data.

In the fisr pplace, Virus Protection should have been a part of  Operating System. I hope that Microsoft takes this as a genuine service opportunity to correct their Windows shortcomings and not take it as another money making gimmick. Any way, Watchout McAfee and Symantec folks!

Now that Microsoft matched several features to Google search with its own Bing, can we expect fast growth of Microsoft AdCenter usage? The first week does not gives much hope.

“It has barely raised the Microsoft’s share of clicks by about 5 per cent from what it had earlier, which is a market share gain of less than 1 per cent overall,” says Mahesh Murthy, founder of Pinstorm, a digital marketing firm, which is also into search engine advertising. There had been a rise in traffic to Bing from June 1 to 6, he says, but that had since declined by half and was dropping every day back towards its original level.

Microsoft says that Bing is still in Beta and hence will take time to gain critical mass. In my opinion, Microsoft may not gain enough ground with Bing. As Internet Marketers and heavy Google AdWords users, we do not have much options, at least for now.  Please add your sound bites …

If you are wondering how Google determines the CPC (Cost Per Click) for your PPC campaigns, watch this video now. We all know that Quality Score matters in getting a good Ad Ranking and reduce CPC. Google’s Chief Economist Hal Varian explains how Google determines the price of a CPC when a number if Advertisers are competing for the Ad position. Take a look at the video now; it is only about 10 minutes length.

Even if you are a SEO wizard and get a lot of traffic to your site with on-site and off-site Search Engine Optimization, PPC can not be ignored in the highly competitive market place.Building a quality website with good, fresh content is essential for getting low CPC rates too. Hence if you have built an authoritative web site for your niche and growing it with quality content, then your PPC spending can be dramatically reduced.

Joe Sugarman’s ‘Triggers’ book is a ‘must have’ staple that every marketer and business owner should have on their desk.  If you haven’t read it, and you don’t consult it regularly, then you are missing out on one of the true classics in marketing that can help you make much more money in your business, whatever it is.

Armand Morin, one of the pioneers in internet marketing and organizer of BigSeminar series for the past six years, an undisputed internet trail blazer, is scheduled to release a online, video based coaching course next week. Details on this course can be obtained by opting-in to his web site at http://www.MarketingTutorials.Com. A free 28 minute video on Opt-In Pages is also provided by Armand, once you opt-in.

Every one of us want to know how to make our Pay Per Click (PPC) campaigns more effective and make more money. Or should I say Not to Lose Money via PPC? Your money will go down the drain quickly if you are not careful enough and do not know what you are doing. In fact, many internet marketers burn their fingers as soon as they start and look for other avenues of marketing such as SEM. However, if you how to do it and have the patience and standing power, there is nothing like PPC to sell products or service on the internet and make money.

While there are several books, ebooks, courses and seminars on PPC (or Google Adwords), it is extremely difficult to learn it by Step By Step process. As you learn, you will be losing money! Here is another course in the offing from PPC Classroom and it promises to be different. I watched 3 videos on the PPC Classroom blog and realized that everyone of the video is loaded with tons of information, some basic, many advanced tips.

Whether you are a newbie or an intermediate (like me) or an advanced PPC user, this course, scheduled to be launched on October 14, 2008, looks refreshingly different. Amit Mehta, who makes $2.4 Million an year primarily through PPC, shares a lot of his experiences on the subject. The following are some of the key topics:

• PPC with Search Networks
• PPC with Content Networks
• Using Deep Keywords vs Broad Keywords (or Long Tail Keywords)
• Bidding strategies
• Launching multiple PPC campaigns
• Tracking Keywords
• Keyword Analysis Tools
• Landing Pages for PPC

Lastly, many of my friends who just enters into the internet marketing often ask me if PPC and Google Adwords are one and the same! Though these are not same, the terms are used to refer the same by many, as Google Adwords is the biggest of all PPC programs. If you master Google Adwords, you can very well manage the Yahoo Search Marketing and MSN Search via Adcenter. ]]> http://www.internet-trailblazers.com/2008/pay-per-click-advertising-ppc-strategies/feed/ 0 http://www.internet-trailblazers.com/2008/google-audio-indexing-introduced/ http://www.internet-trailblazers.com/2008/google-audio-indexing-introduced/#comments Fri, 10 Oct 2008 16:57:40 +0000 Paddu http://www.internet-trailblazers.com/?p=47

Now Google indexes audio (from the video content) giving it much wanted attention. Google Audio Indexing is a new technology from Google that allows users to better search and watch videos from various YouTube channels. It uses speech technology to find spoken words inside videos and lets the user jump to the right portion of the video where these words are spoken.

Take a look at this link on Google Audio Indexing. Using this audio indexing technology feature, internet users can search videos by providing a text keyword.

Video are now searched by the video title, description and key words tags specified for the given video. Advanced filters are also available in order to search and zero in on a specific video.

If you are using internet for marketing, then you must be using PPC (pay per click) advertising to drive traffic to your web sites and convert to sales. Whether you are using one or more of Google Adwords, Yahoo Search Marketing or MSN AdCenter  services for PPC, you know the importance of getting the right keywords at right prices. Keyword research is a time consuming task in order to make money via PPC. Using the wrong keywords may result in lower profits, if not heavy losses. While there are several free tools available for keyword research (including Google Keyword research tool) , you need use a a paid service if you are spending big money on PPC.

Part of the keyword research is to find your competitor’s PPC strategies and keyword usage.  KeyCompete is one such tool to discover the best keywords for your search engine marketing campaign.

KeyCompete is an online keyword research tool that identifies the keywords your competitors are using in their pay-per-click campaigns. KeyCompete also identifies the competition that is bidding on your keywords. KeyCompete’s features include:

• 130+ million keywords and web sites
• No software to download
• Keyword search estimates
• Web site / Keyword ratings
• Web site and keyword tracking with “Watch Reports”
• Keyword monitoring

KeyCompete.com services are available at monthly and  annual subscription plans. There is also an one day trial, but the price may be on the higher side; instead you can go for a monthly subscription plan. Please check out the website here. ]]> http://www.internet-trailblazers.com/2008/discover-the-best-keywords-for-your-ppc-campaigns-with-keycompete/feed/ 0