Pay Per Click
Bing: Will it be a Bang for Microsoft
Now that Microsoft matched several features to Google search with its own Bing, can we expect fast growth of Microsoft AdCenter usage? The first week does not gives much hope. “It has barely raised the Microsoft’s share of clicks by about 5 per cent from what it had earlier, which is a market share gain [...]
How Google Ad Auction And Quality Score Determines CPC
If you are wondering how Google determines the CPC (Cost Per Click) for your PPC campaigns, watch this video now. We all know that Quality Score matters in getting a good Ad Ranking and reduce CPC. Google’s Chief Economist Hal Varian explains how Google determines the price of a CPC when a number if Advertisers [...]
Pay Per Click Advertising (PPC) Strategies
Every one of us want to know how to make our Pay Per Click (PPC) campaigns more effective and make more money. Or should I say Not to Lose Money via PPC? Your money will go down the drain quickly if you are not careful enough and do not know what you are doing. In [...]
Discover the best Keywords for your PPC campaigns with KeyCompete
If you are using internet for marketing, then you must be using PPC (pay per click) advertising to drive traffic to your web sites and convert to sales. Whether you are using one or more of Google Adwords, Yahoo Search Marketing or MSN AdCenter services for PPC, you know the importance of getting the right [...]