Bing: Will it be a Bang for Microsoft

Now that Microsoft matched several features to Google search with its own Bing, can we expect fast growth of Microsoft AdCenter usage? The first week does not gives much hope.

“It has barely raised the Microsoft’s share of clicks by about 5 per cent from what it had earlier, which is a market share gain of less than 1 per cent overall,” says Mahesh Murthy, founder of Pinstorm, a digital marketing firm, which is also into search engine advertising. There had been a rise in traffic to Bing from June 1 to 6, he says, but that had since declined by half and was dropping every day back towards its original level.

Microsoft says that Bing is still in Beta and hence will take time to gain critical mass. In my opinion, Microsoft may not gain enough ground with Bing. As Internet Marketers and heavy Google AdWords users, we do not have much options, at least for now.  Please add your sound bites …

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