Michael Moore is Collecting Money for CEOs in his new Movie Teaser
Film maker Michael Moore has released teaser videos for his new movie. This time he is taking on the CEOs of the mega corporations who took bailout money from the Government. It seems that he has become a Master Marketer!
Moore tells USA Today that the movie will not be an economics lesson. “It’s going to be more like a vampire movie,” he says. “Instead of the main characters feasting on the blood of their victims, they feast on the money. And they never seem to get enough of it.”
Moore punked New York moviegoers who saw “The Hangover” this past weekend. He appeared in a trailer (above) asking people to donate money to save the CEOs. Then ushers walked through the theater, shaking cans labeled “Save the CEOs” and asking for donations, according to MTV.com.
Microsoft To Provide Free Anti-virus Software
Microsoft plans to start giving away security software
The company is reportedly testing free anti-virus software internally and said the beta version would be released “soon”. Called Morro, the software will tackle viruses but lack the broader range of utilities, such as parental locks, found in paid-for security suites.
Morro will be Microsoft’s second venture in the highly competitive security market. Microsoft’s first attempt revolved around the Windows Live OneCare service that did not succeed in turning many customers away from rivals such as Symantec and McAfee. Also, Microsoft plans to discontinue Live OneCare once the Morro software is ready.
No specific date has been given for when Morro will be released, but in the past Microsoft has said it would be out by the end of 2009 at the latest. Microsoft said Morro would tackle viruses, spyware, rootkits and trojans.
Fake HelpIn its latest update, Microsoft added code that detects and deletes the widespread Internet Antivirus Pro family of fake security software programs.
Such programs, also known as scareware, have been proving more popular with hi-tech criminals in recent months.
The Anti-Phishing Working Group estimated that there were 9,287 bogus anti-malware program in circulation in December 2008 – a rise of 225% since January 2008.
The US government has moved to shut down some companies peddling the programs that falsely claim to find malicious software on PCs and then charge for the non-existent threats to be removed.
In addition, the Internet Antivirus Pro software displays fake Windows security messages to try and trick people into thinking the product is legitimate. The software also contains a password stealer that watches where people go online and grabs login data.
In the fisr pplace, Virus Protection should have been a part of Operating System. I hope that Microsoft takes this as a genuine service opportunity to correct their Windows shortcomings and not take it as another money making gimmick. Any way, Watchout McAfee and Symantec folks!
Bing: Will it be a Bang for Microsoft
Now that Microsoft matched several features to Google search with its own Bing, can we expect fast growth of Microsoft AdCenter usage? The first week does not gives much hope.
“It has barely raised the Microsoft’s share of clicks by about 5 per cent from what it had earlier, which is a market share gain of less than 1 per cent overall,” says Mahesh Murthy, founder of Pinstorm, a digital marketing firm, which is also into search engine advertising. There had been a rise in traffic to Bing from June 1 to 6, he says, but that had since declined by half and was dropping every day back towards its original level.
Microsoft says that Bing is still in Beta and hence will take time to gain critical mass. In my opinion, Microsoft may not gain enough ground with Bing. As Internet Marketers and heavy Google AdWords users, we do not have much options, at least for now. Please add your sound bites …
How Google Ad Auction And Quality Score Determines CPC
If you are wondering how Google determines the CPC (Cost Per Click) for your PPC campaigns, watch this video now. We all know that Quality Score matters in getting a good Ad Ranking and reduce CPC. Google’s Chief Economist Hal Varian explains how Google determines the price of a CPC when a number if Advertisers are competing for the Ad position. Take a look at the video now; it is only about 10 minutes length.
Even if you are a SEO wizard and get a lot of traffic to your site with on-site and off-site Search Engine Optimization, PPC can not be ignored in the highly competitive market place.Building a quality website with good, fresh content is essential for getting low CPC rates too. Hence if you have built an authoritative web site for your niche and growing it with quality content, then your PPC spending can be dramatically reduced.
Psychological Triggers for Successful Sales
The legendary marketer Joe Sugarman’s famous book Triggers is available as an ebook from NitroMarketing folks. Joe Sugarman mastered the clever use of psychological triggers throughout his career, and came up with legendary successes that broke many of the advertising and marketing records of his time.
Click here to order the Psychological Triggers ebook. When you get your copy of Triggers’ today, you will also receive the online audio version of Joe Sugarman’s outstanding Advertising Secrets of the Written Word raves from countless marketing, sales and advertising professionals all over the world. It is the ultimate resource on how to write powerful copy – from one of America’s top copywriters and mail order entrepreneurs.
Joe Sugarman’s ‘Triggers’ book is a ‘must have’ staple that every marketer and business owner should have on their desk. If you haven’t read it, and you don’t consult it regularly, then you are missing out on one of the true classics in marketing that can help you make much more money in your business, whatever it is.